How To Leverage Micro Insights for Competitive Advantage in Banking
- Madeline Fredin
- Mar 21
- 4 min read
Traditional banks are facing increasing pressure to differentiate in a rapidly evolving financial landscape. However, many banks continue to rely on macro-driven insights—broad trends and widely accepted customer preferences—as the foundation for their strategy. While these insights provide stability, they often lead to incremental improvements rather than true differentiation.
