Concept Lab Logo.png

The Concept Lab is a co-development accelerator designed to capture the most overlooked, unfilled, or unknown bank customer opportunities. Through the Lab, the Alloy Labs Alliance pairs startups with groups of banks to refine product offerings, define partnership models, and deploy inaugural bank implementations.

Applications are open for rolling admission in ongoing and upcoming tracks:

The Concept Lab is not for you if...

You're digitally transforming the bank stack 

x Your solution is an industry table stake

x You've found product-market fit with banks

x You're just looking for more sales

The Concept Lab is for you if...

x You're aiming to launch a new bank solution

x You're a fintech exploring a bank-led B2B2C or 
   B2B2B partnership model

x You're a tech company with overlapping 
   customers in search of new distribution or
   embedded financial services

x You're creating new bank revenue, product
   categories, or lines of business

Concept Lab Tracks

Alloy Labs Alliance members have selected the top customer opportunities to form the Concept Lab Tracks.

1-2 startups will be accepted into each Track in order to maximize attention for each company.




Personal financial challenges are often multi-generational problems. This issue is most apparent in the cases related to the aging senior population and their adult children. Seniors face growing financial challenges as they age, while their income decreases (or ends), savings dwindle, health deteriorates, and mental acuity suffers. These factors can combine to create critical fraud risks, but they can also create regular challenges that lower the quality of life for the seniors, who no longer can live independently, and their adult children, who have to spend additional time and resources providing care.

These adult children, who may have siblings, children of their own, and businesses, are highly valuable customer segments. The key to winning this customer may lie in their ability, as head of the household, to adequately monitor and manage their aging parents’ financial positions. Through proper tools, banks could increase the likelihood of retaining customers across generations.


Banks need to provide tools to their senior customers and their adult children to preserve the quality of life and financial position, while preventing fraudulent and unfair activities by those outside or inside the family.




Farming and agriculture businesses face economic challenges as great as any other small business due to the seasonality of their product, the influence of external factors, such as the climate and macroeconomic issues. These owners and operators frequently make difficult decisions that disproportionately determine their ability to generate a successful output in the current and future seasons. These decisions include capital intensive purchases, upgrades, and upgrades, material purchases, and decisions to sell their yield.

Farmers have historically opted to rely on consultants and peers when evaluating such decisions rather than their bankers. Instead, the banks have often been relegated to “advisor of last resort”, making it difficult for banks to adequately support their customers’ needs.


Farmers are not currently receiving the full possible financial support from their banks. With tools to automatically gather and process their farming customers’ financial data, banks can provide timely and useful recommendations, products, and services.




SMB customers are critical to community banks success but the ways in which a bank supports a new small business is only through an account and set of loans. The actual financial needs for a new SMB or solo entrepreneur far exceed basic bank products and include payroll processing, receiving income, invoicing, paying vendors, and resource management. In fact, entrepreneurs and small business owners spend a significant percentage of their time on business overhead (i.e. financial management) instead of focusing on the factors that drive the success of their business. Freeing the customers’ capacity to focus on their business can increase their efficiency and their business’s potential.

Solving these problems for their customers creates new opportunities for the banks to service them in a positive cyclical manner. With automated financial tools, customers can easily, proactively, or constantly share their data with their bankers to increase the speed of advice or financing decisions. Time historically spent gathering, processing, and validating financial statements can more efficiently be used to support more clients with forward looking advice, deepening and expanding the relationship with their small business clients.


Banks need to offer an expanded suite of SMB financial tools to improve their customers’ ability to launch, manage, and receive financial support for their businesses.

Program Design

  • 3-6 month, remote engagement and post-program support

  • Startup teams work with Product, Tech, Marketing, Risk, and Compliance resources from multiple banks

  • Fintech Forge project management and product guidance 

  • Validation with an Alloy Labs cohort in advance of sales conversations with the remaining 50+ ALA bank members  

Program Timeline



Startup Selection


October 19 -
November 15

November 16 - November 25

November 30 - December 18 

January - June 2021

Ready to apply?

Questions? Contact us at