If your organization’s rate of learning and resource reallocation lags the rate of change in the market, it does not matter how strong your current position is. Gravity wins.

The financial services industry stands at a crossroads unlike any before. We live in a world defined by VUCA (Volatility, Uncertainty, Complexity, and Ambiguity), a term originally coined by the military but now perfectly capturing the turbulent economic, competitive, and regulatory landscapes banks must navigate.

Many banks today hold a meaningful share in legacy markets that are now low or no growth, and a meaningless share in nearby growth markets. That’s a fast track to irrelevance.